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Neophytes designed

The Monday was the first date of parades in the second edition of the IDM (International Designers Mexico), as expected, the appointment attended by dozens of people involved in the fashion industry and hundreds of others that, although their names and careers are not in any way within the industry have to show that they are very steeped in the current fashion and trends through its very tight shorts, his shirt dresses, their industrial footwear, accessories "vintage " and his arrogant attitude sommeliers fashion.

In Mexico, we have forgotten or never taken into account that a fashion show is an event during which a Creative presents its achievements for half a year's work to a number of buyers, editors, publicists, reporters, coordinators and experts that will make your creations objects of desire and loss. This last quality is what most of our Mexican designers forget: having a profitable brand. But how to do it if the shows go only friends of the designer's friends or individuals who take the opportunity to raise their narcissism to feel important by being in an event "fashion"? Nor is that fashion editors struggling and give their lives for a coveted entry to any of the shows of designers as creative and proactive. Drivers fashion are tired of searching and finding pieces that disappoint their already reduced only hope: poorly made clothes, textiles common and cheap, hackneyed concepts, parts, pretending to be from design, are more like carnival costumes and in general, a lack of quality and vision of the creator.

But we must not generalize, as there are bad, there are also very good. Glad to say that, apparently, many designers have begun to understand that not only enough to be creative, but also talent, consider trifles as significant, but that make the difference, as a good preparation, a precise cut, stylish details and a set of attributes that give added value to a simple utilitarian piece. If a good quality works with the creative proposal of a collection, perhaps the result not only serve its purpose of pleasing the audience at his show and get a standing ovation, you can bring back to the authorities who make the fashion a business and a collection look out of the spotlight of a footbridge and is appreciated "live" through the streets of the city.

JC ZANCHEZ