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Vs Advertisers

So far this year, we have drawn much attention to the campaign that people in marketing and advertising Comcel and Tigo have been taking. On one side are highlighted equipment and plans and on the other side benefits.

In this corner we have to Tigo, who has been implementing the phrase "Mobile as it should be," to accompany strategies as your balance does not expire "or" your recharge does not expire "

The truth that makes people laugh" dumb humor "and at least is something different. We have all felt love and pain if we let go of our "recarguíbiris." But more importantly, does not look like a hoax: Tigo since 2009 began promoting its value added and managed to stay ahead of the regulations set-until recently-by the Government on the duties of telephone companies (which now are required to overcome these values \u200b\u200bdo not stop ). To make matters worse, Tigo stopped ñapa This offer also applies to post-paid services, but that's another story.

The fact is that your advertising stuck and stalled. Even became worthy of advertising Effie ® Award for his campaign: "Check it out! Tigo signal works! ", Recognizing with this award, creativity and effectiveness (apparently, the Effie ®, measure market performance that would prove their success). They were also creditors of the Campaign of the Year Award 2009 in the contest Top Ten of the magazine's advertising and marketing, P & M, with its rebranding campaign, "Tigo, mobile as it should be. "

Either way, people received either both the promotion, as the service offered there, as sought-sensibly-closer to the real needs and concerns of users.

In the other corner we have the new campaign Comcel "Zero Stress"

It certainly has been very controversial. Why? Basically, it shows that Comcel is part of a simple lifestyle and carefree. Unfortunately, they forget completely about the thousand and one said there against him, with respect to service quality, pricing, Internet connection, and so on. It is clear that people are dissatisfied (01 examples, 02 , 03, 04 and 05), hence it came to simple conclusions:

For more advantages offered by commercial (variety of plans, change of equipment and the like) and even though the cost of producing the same, if consumers do not identify, advertising does not work. As easy as that.

already said by twitter "is Comcel has been characterized by more Colombians to happy and calm," stressed actually live through COMCEL ... What irony!