"Just the person buys (the chip) at the supermarket, introduces you to your phone calls a call center to activate it, and go. 'Simple, just different', that's our philosophy. " Yes, ladies and gentlemen, after a good time-a not so good-year expectation, and was presented in early November, the fourth cellular operator in Colombia, Uff!
They said they hope to have initially target audience that million consumers each month is thinking of changing telephone company. But to reach these consumers, who no doubt are angry-for price, customer service, billing policies, quality, "stress" or whatever, they should offer attractive enough arguments to redirect the attention of the people. Let us look then, some features of the new company Ardila Lulle Organization (yes, another company in the Ardila Lülle):
- is a Mobile Virtual Network Operator: So, as they do ETB and UNE, use the network of another operator (Tigo) that has few users, and is responsible provide their telephone service from the same spectrum space. Its number shall be 302 to 304. From this point of view, not have its own technological infrastructure. Of course, despite working under the same network, legally Uff! and Tigo, are competitive.
- What sells Uff!? Sim Cards only. Each costs $ 15,000 and, of course, many have complained about this, comparing prices with other operators on the same ($ 3,000). The initial charge is $ 10,000 pesos. Thereafter be loaded from 1000 pesos.
- Value Min: It is important that we stop here. These rates are compared between the three operators (Comcel, Movistar and Tigo) with respect to Uff!
(click to enlarge)
* Because this new operator has no post-paid plans, comparison of minute value, it was only pre-paid values \u200b\u200bof other operators:
Uff! has a uniform tariff for all destinations national, which, although not as cheap as Tigo
or prices in a cabin or timer, is an interesting competition for Comcel and Movistar.
On the other hand, the great benefit of this new operator, prices seem to be
international calls, not even in the postpaid plans of other operators appear as small people.
- Internet: Uff! is offering a 1Mbps data plan worth $ 25,000 Pesos (30 days) with unlimited browsing via cell phone. Enter service enables messaging and social networking. It appears you have not applied for equipment BlackBerry.
- Zero Paperwork: compared to other operators, Uff! delivery lines without permanence clause or credit check. Excellent.
- Consumption is determined by the user and works like a prepaid services of other operators, without billing. For the balance is not expired and the line remains active, ask to get two minutes, at least a month. Normal, in any form are required with the new regulation to keep loads of users and is not an innovation, as Tigo was the precursor to "your balance does not expire. "
People have already started talking - and complaining "Uff! The cost of the minutes and Sim Cards,
and customer service are the recurrent themes:
Luis says: November 22, 2010
Uff! that expensive. Tigo offers the most economical: 199 pesos to all destinations, not need to make calls because the balance is not due, as well as the chip is free. Cheaper cabins only: 100, 200 pesos and international. They started badly.
Gunnerspc says: November 11, 2010
15,000 "a Sim? Uff! By that I buy 3 Sim Movistar, each with 20,000 to call, and I speak Uff!
Alhexander Martinez says: November 21, 2010
The new company came in with a bad service and incompetence in customer care. I totally shocked on Tuesday trying to solve I activate it the minute I say that tomorrow morning the trigger. With that story got me on Tuesday and now they consumed and the famous minutes. Uff! What lousy service and derision to the customer.
Epifanio says: November 11, 2010
chimba The rate is, however, welcomed the simplification of formalities. It's amazing as the ordinary citizen feel for hours to buy a fucking phone. fill is as ridiculous as data requirements and absurd to buy a blender ou bananas.
is easier to buy a house than a cell phone. The strength of Uff! is this: a phone is just that: a phone.
Conclusions? Regardless of whether rates could be even better or not, it is important to the emergence of Uff!, Since this will force other operators to rethink their policies, charging fair prices and increasingly concerned to improve service and so have their customers satisfied. It is also a step in the implementation of the new Law of Tics, whose key point to promote competition and generating options for users Colombians.
already time will tell if things go well with Uff!, We welcome your comments and reactions. For a # justiciamovil.
PD. Already have a Facebook group calling minutes rates lower than those offered so far. In our view, could well be an armed group by the same people Uff! And then surprise us with a lower price.
