search did not turn out as expected because after the cumbersome conditions imposed, companies were interested as Mexico's Telmex, Telefónica of Spain, Oi Brazil, withdrew their offers to buy 49% of the company the capital, leaving no other offers and no choice but to temporarily suspend the search a partner, to reconsider the conditions or seek alliances with others of the country's telephone.
The effect of closing the process felt almost immediately on the Colombian Stock Exchange the next day showed the sharpest decline since November 2008, which made the IGBC stock index was the most decline in the world, caused mainly by a decline in the value of the shares of ETB which went from 1001 to 792 pesos.
Then began the speculation and the search for culprits, the company's future was discussed in the media and after it became clear that the restrictions of this process could be harmful compared to the benefits of incorporating the third, Mayor Samuel Moreno made it clear he will continue the search for an investor but not sell the company, which is an important source of income for the city government.
The case also caused catch fire alarms remind other phone companies national and Emcali and Une, which have been lagging behind its competitors in mobile telephony, Internet and television, so it is necessary to stop thinking at the regional level and create new alliances to compete with multinational companies such as Telefonica and Telmex, in addition to offering different alternative Colombians and more profitable than local telephony and broadband, so that public assets regain their value and thus may in future provide the necessary resources for projects in the city.
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