Collaborations
The Swedish brand H & M, from the hand of Karl Lagerfeld, was the first to venture into this new trend in the fashion industry. I'm talking about the collaborations that made brands, commonly known to offer clothes at affordable prices, with designers and celebrities, to create limited edition collections of keeping prices down.
The Swedish brand H & M, from the hand of Karl Lagerfeld, was the first to venture into this new trend in the fashion industry. I'm talking about the collaborations that made brands, commonly known to offer clothes at affordable prices, with designers and celebrities, to create limited edition collections of keeping prices down.
In collaboration with Lagerfeld for H & M in 2004, followed by Stella McCartney, Viktor & Rolf, Comme des Garcons, Cavalli, Matthew Williamson, Kylie Minogue, Madonna and Jimmy Choo.
English brand Mango did the same with the sisters Penelope and Monica Cruz, followed by Milla Jovovich and Liz Hurley.
Kate Moss created, in turn, brands (almost cult) to Topshop. The winner of Project Runway , Christian Siriano, he designed shoes for Payless. Proenza Schouler, Alexander McQueen, Zac Posen, Rodarte and Jean Paul Gaultier collaborated with the U.S. department store Target.
These are just a few examples of what appears to be a new modality in the industry. Having a designer object at an affordable price makes us participants in the fantasy that we see in parades of the great designers, fashion editorials and advertising for major brands.
also might consider a new perspective: to what extent the gain of the industry lies in the quality of materials, precision cutting, careful preparation, creativity designer and where they enter the marketing, allure or fantasy.
What I can tell you is that everything is forgotten to be able to wear a garment made by one of your favorite designers. I do my own and enjoy a pair of shoes made by Alexandre Herchcovitch for Brazilian brand Melissa, which also has collaborations with Zaha Hadid, Vivienne Westwood and the Campana Brothers, to name a few. The interesting thing about this brand is that all your shoes are made of plastic, and revolutionary of his technique was to eliminate the disadvantages associated with this material, such as the aroma, the finish and whimsical forms, thus creating a possibility for people around the world carry some of the great creators at his feet.
Karl Lagerfeld for H & M
Alexandre Herchcovitch Melissa
Alberto Villar
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