Wednesday, April 28, 2010

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When we started this blog, the main idea was to talk about our inspirations. We have done some more detail than others, but we have met. However, I never mentioned what inspires me Infashion here, and not because I want to share or do not know to appreciate this, but it is a positive energy flow so constant and pleasurable that I can almost declare that I have spoiled her as one gets used to the good stuff. This is my teammates, who share with me the days full of hearty and playful fashion, the same suffering and have at my side during the birth of each issue.
Lucy

Bogart I mean, my great partner in the project Infashion. When I was looking for an Art Director for the magazine, a colleague of mine (thanks, Anne!) Gave me a disk with images that captivated me. The label had a picture of two dogs oranges and the name that changed forever our publication: Bogart Tirado. But it was not easy to contact, his wife acted as agent for the CIA and not give me any information until I confessed all my intentions. The day came, finally, met the great character that is Bogart, a man almost transparent so white, his blue eyes and a very candid smile. He came with his cap and tennis. Returned to visit his old office, for many years worked at Bazaar, and in what was their place of work, were encouraged to opt for a fashion that he would make with his talent. I was not wrong in my choice. Not a single moment I doubted that Bogart was good, thanks to which I entrust the entire speech Infashion chart. He has been exercising the ability to surprise, to discover the magical world that keeps a blank page and have confidence that every image, however poor it is, anyone with a physical need, in his hands will be wonderful.
Bogart

Yenny When I Padilla, also fills my mouth with pride and heart of love. It is the Colombian who likes to dance, but nobody cooperate in this team. She met her before I return to Televisa. His great talent is seasoned with a lovable personality and if it is added that is very organized, you will understand why I sought to join this team. His work was invaluable Infashion. She was always in control of every issue, sometimes even playing the role editorial coordinator. It is also the first to arrive in the morning and, therefore, she received the wealth of outstanding and ideas with those who bombed my post. Yenny, always fair, put to work and, voilà!, Things were done as if by magic. It is a great designer, but also advocated as a writer, knows how to work as a team and is cheerful and warm. What more can you ask, right?
Yenny

A Antonio Gonzalez de Cosio was considered to be indomitable. No one dared calling him "Divo" because it is too charming to deserve that nickname. We all know that Antonio is distinguished not only by their clothes extremely careful and, in many cases, scandalous, but for being an excellent publirrelacionistas any advertiser who loves and invites to the opening of an envelope. But before considering it as a collaborator, had to take into account that it was my friend and I decided to call to join the new project. I think at first it seemed difficult to settle to be part of a title unknown, then, a sort of mouse head, instead of the tail of a lion, as he was accustomed to being in magazines such as Marie Claire, Bazaar and Elle. However, I have the privilege to say that Antonio Infashion flourished more in their previous issues. With freedom, their creativity, their super featherweight and their thousands of contacts, he dressed Infashion of experience, and glamorous world that you, our readers, were able to enjoy and appreciate.
Antonio

Through fashion coordinator, to Infashion one day a girl was awesome. It was Ariadne Grant. She was then living in England, was studying her Masters in Fashion Journalism and wanted to work from there. His first notes were local, the perfect way to enjoy your stay in the far country, to give us a taste of London fashion. But his talent was creating opportunities and pages written multiplied like the loaves at the Last Supper. Your suggestions and contributions injected new energy into the contents, to the extent that we all expected to read their texts. I recently wanted to help you make a selection of his best articles, which became a difficult task. It was wonderful to have witnessed the birth of a star in the firmament of fashion journalism.
Ariadne
Jessica Moreno was in trouble when he reached Infashion. He studied fashion design and wanted to do his internship here in Televisa. He chose his favorite magazine and appeared to try their luck. Luck is what you had, not only because I gave him the opportunity to stay, but mainly because he did not care that you could count the hours of work, she decided to try to learn as much as possible in the time it did not have to go to school. After a difficult situation was in college and stayed to work with us. Being a sponge is not enough because no one has time to teach while editing a magazine. Must have talent, initiative, willingness and desire to work. With all that, Jessica also began to grow, to show the efficiency, accountability and professionalism. She will see in the near future, in a project unrelated to the journals, but immersed in the same passion that drives us all: fashion. Although she knows that the editorial side will always be a large window to show off their talent.
Jessica

Sometimes the bounces are a miracle. I say this because when it was Infashion, the talented left Mónica Hernández an unusual legacy. I'm talking about a young, beautiful smile and sparkling eyes who came to me to ask me for work, just a week before marriage. Tamara was Lau, who our Human Resources department to test him with blood, literally, that really wanted the job for the Coordination of Fashion. She made her psychological testing, medical and publishing these days some years before the wedding, where every bride loses his sanity. With great success, joined his beloved and joined the team. So begins a race that we know will be long and memorable, in coordinating and editing style.
Tamara

Lastly but not least, is Gregorio Martínez Moctezuma, our copyeditor. Patch is easier said than text, adopting the right vocabulary and respecting the author's pen and the pace of the article. Not many can do, and fewer still are able to glimpse a loose between the laborious weaving of a magazine. Goyo, as we say here with colleagues, has been a major accomplice in making good Infashion a magazine specializing in fashion journalism. His work as a concealer I put an example to any art restorer, plain and simple.
Goyo


Lucy

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I send greetings to our dear regular readers, as well as to our fans on Facebook, Twitter and blog soyinfashionista.blogspot.com.

As many already know, Infashion closes its pages in the May issue, but the issue continues Bride, as well as our partnerships on the internet.

I can only say that working on this project has been a dream come true and I thank you for Editorial Televisa national fashion driven, as well as advertisers and luxury brands that have supported us for four years . But especially, I wish to acknowledge the entire team Infashion, now and before, which made this publication. I thank them all for their delivery, professionalism, patience and love.

Finally, I want to ask you not to miss. And try to keep this community that fashion is always a good topic conversation.

XOXO

Lucy Lara

Monday, April 26, 2010

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We all love Lady Gaga
Lady Gaga Since he entered the music scene in late 2008, marked a turning point in pop culture in various ways. Who would not be left with "Poker Face" or "Bad Romance" on head throughout the last year or who has not caught on more than one occasion with the flamboyant outfits of the interpreter? Besides making us sing more hit single after hit single, the fashion world has not escaped the reach of Gaga and also focused attention on the singer.

It has established a number of fads and some more enduring among his peers and fans. Haus of Gaga, the creative team working with the singer to create most of the costumes and props for their shows, are responsible for us to see Paris Hilton wearing a bow Hair on the head, which certainly was not going well, Rihanna with patches on the breast and a mesh network in the eyes, and Kylie Minogue wrapped in metal rings for one of their concerts, all of them, though they deny it, the Gaga's style. His most famous outfits were recreated by the designer Lu Wei Kang to dress Barbie and fashion fans wasted no opportunity to have one of the sculptural miniature McQueen shoes to dress your doll. The world's top designers have also thrown their imaginations to go with the eccentricity of Gaga. Giorgio Armani designed the dresses she wore for the last Grammy Awards, as well as complete looks Monster Ball for his current tour, while the late Alexander McQueen's dressed head to toe for video "Bad Romance", the most watched in YouTube history with over 180 million hits. The admiration was mutual among them, and even this song was the background that was used for the parade last spring designer. Directly or indirectly has driven trends like animal prints, underwear exposed, patterned stockings, jumpsuits and even the extravagant decorations on the nails.


will soon have the opportunity to get the sunglasses that Lady Gaga is designing for his followers. With the references we have about the singer, will surely become the object of desire for more extreme fashionistas. Gaga admits that he prefers to invest in your wardrobe to buy a new car and ensures that we will see in pants never buy at the supermarket, because fashion is a matter of vital importance to her. Even knowing that the only rule of the star dressing is that no rules, surprised the world when painted with black marker on his white Kelly bag from Hermès, allegedly some Japanese characters mean "I love you, Tokyo" and "Little Monsters." After all, a bag that many are willing to wait months and hardly a style icon.


Finally, amid rumors of hermaphroditism and controversy for his bisexuality, his head covered with red lace, with a neck full of pearls apparently, just let it breathe, wrapped up the nose of leather, body covered with hair, with a coat full of frogs René, dusted with talcum powder to the hair or makeup with fish scales, in any form Gaga "view", it is undeniable that it has brought new life to the show, has crossed all boundaries imposed by fashion and we must wait to see what comes next. So, we all love Lady Gaga. "Eh, eh, There's nothing else I can say."

Jessica

Friday, April 23, 2010

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A taste of Mercedes-Benz Fashion Mexico
The headquarters of this important national fashion platform changed. Likely to receive more people moved Antara Shopping Center in Campo Marte. The problem is that just in the same week, it occurred Joaquín Sabina presented at the National Auditorium and fill all the parking spaces that are nearby. Then, by early I arrived, there was no way to put my car in an appropriate place until it was too late. But, as Murphy always do their own, the parade of Jesus Ibarra and Bertholdo started very timely and I lost two thirds of it.

Fortunately, I was allowed to go backstage and enjoyed playing them and watching them clothes in detail. The collection, inspired by the aurora borealis, had different shapes and materials, where the important thing was the color print fading into beautiful colors on a plain background. My favorite clothes: a black cocoon coat with frills style and inspired kimono sleeves, a long dress with plunging neckline in purple and black tones, a long dress with long skirt and a ring, subtly globe surprising in the back with a triangle of fabric. Belts of almost the entire collection were pockets mounted in silver by jeweler Daniel Espinosa.
On Friday afternoon, Angel Sanchez, Venezuelan designer who triumphed in New York, launched a collection called younger and accessible Angel . At the beginning of the runway, saw urban proposals for a cosmopolitan young woman. But at the second third of the show, Sanchez returned to his specialty: evening dresses.
Pedro Loredo had its parade and certainly a pleasant end when invited more friends to press, rose from their seats ovation as he gave one, two, three and four walks along the catwalk by thanking flowers, kisses and excitement caused in its wake. Maybe you like their clothes or not, but we must recognize that their clothing is impeccable.
We love that many young people will use this example to improve your sewing.





Lucy


Photo courtesy of JI + B

Friday, April 16, 2010

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Collaborations
The Swedish brand H & M, from the hand of Karl Lagerfeld, was the first to venture into this new trend in the fashion industry. I'm talking about the collaborations that made brands, commonly known to offer clothes at affordable prices, with designers and celebrities, to create limited edition collections of keeping prices down.
In collaboration with Lagerfeld for H & M in 2004, followed by Stella McCartney, Viktor & Rolf, Comme des Garcons, Cavalli, Matthew Williamson, Kylie Minogue, Madonna and Jimmy Choo.
English brand Mango did the same with the sisters Penelope and Monica Cruz, followed by Milla Jovovich and Liz Hurley.
Kate Moss created, in turn, brands (almost cult) to Topshop. The winner of Project Runway , Christian Siriano, he designed shoes for Payless. Proenza Schouler, Alexander McQueen, Zac Posen, Rodarte and Jean Paul Gaultier collaborated with the U.S. department store Target.
These are just a few examples of what appears to be a new modality in the industry. Having a designer object at an affordable price makes us participants in the fantasy that we see in parades of the great designers, fashion editorials and advertising for major brands.

also might consider a new perspective: to what extent the gain of the industry lies in the quality of materials, precision cutting, careful preparation, creativity designer and where they enter the marketing, allure or fantasy.

What I can tell you is that everything is forgotten to be able to wear a garment made by one of your favorite designers. I do my own and enjoy a pair of shoes made by Alexandre Herchcovitch for Brazilian brand Melissa, which also has collaborations with Zaha Hadid, Vivienne Westwood and the Campana Brothers, to name a few. The interesting thing about this brand is that all your shoes are made of plastic, and revolutionary of his technique was to eliminate the disadvantages associated with this material, such as the aroma, the finish and whimsical forms, thus creating a possibility for people around the world carry some of the great creators at his feet.
Karl Lagerfeld for H & M
Alexandre Herchcovitch Melissa
Alberto Villar

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MADE MEXICO
We're just in April and throughout Mexico and wears bicentennial. A couple of weeks ago I went to the plate of the socket to the exhibition of photos of our country. From their colors, traditions, its people and its culture are photographs that highlight the same feeling of being Mexican. For many, it was all over how nice it is our country, its natural and human warmth, without reaching any significance. However, for me, this is a year in which nationalism is something that should be rescued, should extend the feeling of belonging to make us feel proud of who we are.

Infashion has been a magazine concerned with promoting local talent. Always looking for new projects that Mexican designers have to us and the world. In a matter of fashion, as consumers have been a little chauvinist, preferring to go abroad to purchase or acquire foreign brands. But if you managed to position the famous Ferragamo Made in Italy as a synonym for high quality products, why do not we do the same with Made in Mexico?

The quality and the proposals are, who has had the opportunity to go to the Mexican parades seen in magazines or just the reviews like this can be confirmed. What is the way to bring fashion to call Mexican the world's attention?

Personally, I think we should start by telling us, meet the designers and their alternatives. Mexican fashion is not a style, different styles, from punk Mancandy, elegance and simplicity of Clara González, Malafacha creativity, among others, we offer a wide variety to create the look that we like. ;

up to all the Mexican fashion forward to the rest of the world, and especially how it is transmitted. Designers should be at the height of a global fashion, consumers buy their designs and publications support the projects and to disseminate them.

If 2010 is a year full of events that celebrate our identity, let us seize the Infashion the world to make Mexican fashion one more reason for celebration and pride.
Natalia

Friday, April 9, 2010

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TV Series
Although our pace of life will not ever stop, there's nothing like relaxing a little bit to watch TV and enjoy a good series. Coming home and run into something that makes us forget the day and just relax.

you, what television shows they see? I, now, I have as much time to devote to the TV, but definitely do not mind nighter until dawn to see my favorite of all: Grey's Anatomy . It makes me laugh, mourn, reflect, a little of everything. For me, it is the intensity just to catch you, let you dive, but you can wait until next Monday to see more. I prefer to see a chapter a week and really looking forward to all of milestone echármela when it comes to Blockbuster. But there are times that either way, as Gossip Girl , which I do think fan, but the truth is that your schedule is extreme. I love this series, from the looks they handle the lifestyle, to the mixture of affairs. Who has not dreamed of living in New York? And besides, to have that amount of luxury and comfort. Dorothe dawn and have at your disposal to plan a pijamaza / spa or living in the penthouse of a hotel. Plane, they do have a life superestilo.

also saw a few months ago suddenly Drop Dead Diva , which is a model who dies and is reincarnated in a chubby lawyer, but successful and intelligent. Is great, because the principal, who is overweight, has as a whole style and an incredible personality that draws attention where you are. If you have not seen it, Take a eye, certainly have a good time.

I do not know if they go to see series of times, suddenly you become addicted to laughter, as Friends (which for me is already a classic), Two and a Half Men or The Big Bang Theory . They are hilarious, without falling into vulgarity or insult each other, manage to make us laugh with personalities so rare, but unique, with the characters. Then there are those of researchers such CSI or lawyers, as Law and Order . They also have their charm, and good thing they are not alone chapters require as much monitoring. The plane that lost me and, ironically, is Lost . Already in the past, present and future, no longer understand anything.

What do you see? How do you relax after a long day? Or, what number are never lost?
Natalia